Opening
Lenny (00:00:04): If your product isn't doing well, there's a chance that it may not be the product that's the problem, it may be your positioning. And there's no one I've learned more from about how to very practically and tactically think about your positioning than from April Dunford. Lenny (00:00:17): April is the best selling author of the book, Obviously Awesome, which many consider an industry bible on product positioning....
The opener names the listener's problem first, then makes the guest useful to that problem.
Low-ego framing
" description: "April Dunford is the author of the best-selling book Obviously Awesome , a definitive guide to product positioning. She spent 25 years leading marketing, product, and sales teams and...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Yeah, it's great for that. Lenny (01:00:31): It's amazing for that. April, thank you so much for making time. I learned a ton and I really appreciate your time. April Dunford (01:00:36): All right....
Accepts praise without shrinking from it or turning it into a performance.
Name the work
April Dunford (00:58:29): Sure. The book's called...
Names a concrete strength, artifact, or contribution instead of offering generic praise.
Return warmth
April Dunford (00:03:17): So good to be here. Thanks for having me....
Matches the guest's warmth and keeps the social temperature generous.
Return warmth
April Dunford (01:00:13): Oh yeah, I appreciate the thumbs up. Give me the thumbs up, but if that's all I was trying to do, then I wouldn't be throwing out as much...
Matches the guest's warmth and keeps the social temperature generous.