Archie Abrams

Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)

Source 0242024-11-0714,071 words

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Opening
Archie Abrams (00:00:00): When you have teams naturally break up the world into different funnel stages or different points in the journey, it gets very seductive to look at my part of the funnel and what's my conversion rate through that part of the funnel, right? And then the team starts to optimize for that conversion rate as their north star. But in practice, it's actually almost always easier to just make it harder to do the thing right before your step in the funnel to increase your conversion rate....

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Low-ego framing
as their north star. But in practice, it's actually almost always easier to just make it harder to do the thing right before your step in the funnel to increase your conversion rate. Instead of I'm...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
(01:17:12): All functions. Lenny Rachitsky (01:17:13): Perfect. Archie, thank you so much for being here. Archie Abrams (01:17:17): Thank you Lenny, it was fun. Lenny Rachitsky (01:17:19):...

Accepts praise without shrinking from it or turning it into a performance.

Ask with curiosity
Is it some number of these winners have to come out every quarter, every year? How do you think about progress and achieving, and success basically for growth? Archie Abrams (00:10:18): This way is thinking about a...

Turns a moment that could become critique into a question about the guest's thinking.

Low-ego framing
So this begs the question, that sounds like a very long feedback loop. And I don't know what I do with that information if five years from now, "Oh okay, that was a really good idea we did five years ago."

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Lenny Rachitsky (01:17:13): Perfect. Archie, thank you so much for being here. Archie Abrams (01:17:17): Thank you Lenny, it was fun. Lenny Rachitsky (01:17:19):...

Accepts praise without shrinking from it or turning it into a performance.