Opening
Arielle Jackson (00:00:00): So over time, a word can come to mean something that is beyond what that actual word means. Like Disney means magic today. Volvo means safety. Those names are not good. If I just put it in a spreadsheet or one of those lists, no one would pick it. So that's kind of what I mean, that the name is just part of the overall marketing or the overall brand and a bad name with a really great company with great company strategy, great marketing is going to be great over time....
The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.
Low-ego framing
Jackson has spent the past eight years consulting startups on how to create powerful messaging that works." tags: ["strategy", "startups", "go-to-market", "design", "leadership", "career"]...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Lenny (01:09:09): Awesome. Thank you for all of that. There's so much juice there. I think people are going to have to listen to this a couple times to...
Accepts praise without shrinking from it or turning it into a performance.
Low-ego framing
exactly what the company does. So that's an example, I think of a good name. I don't know, during COVID and when my older son's school was closed and they all used Seesaw and I got to tell my son, oh, that's...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
1:22:01): Exactly. Lenny (01:22:02): All right. Well great. All right, well thank you again, thank you again and [inaudible 01:22:07]. Arielle Jackson (01:22:07): Thanks so much, Lenny. It was fun....
Accepts praise without shrinking from it or turning it into a performance.
Ending
Arielle Jackson (01:21:14): Sure I'm on Twitter and LinkedIn. Twitter, I'm hiimarielle. And if you're interested in this stuff, but feeling overwhelmed, I will plug my Maven course. I teach a course on startup brand strategy that covers everything we talked about in this hour, or this is more than an hour now and kind of with a little more hand holding and feedback. So it's a crash course on all this stuff....
The ending reorients from guest intimacy to listener usefulness.