Benjamin Lauzier

How marketplaces win: Liquidity, growth levers, quality, and more | Benjamin Lauzier (Lyft, Thumbtack, Reforge)

Source 0332024-09-2915,658 words

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Opening
Benjamin Lauzier (00:00:00): I think when you're running a marketplace, you tend to sit in your ivory tower a little bit, looking at stats and thinking like, "If only we could get people to do X, it'd be better for everyone." I certainly did that in my career. I think that's missing the point that we're humans, and I think sometimes we act in ways that are non-deterministic or counterintuitive....

The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.

Low-ego framing
I think when you're running a marketplace, you tend to sit in your ivory tower a little bit, looking at stats and thinking like, "If only we could get people to do X, it'd be better for everyone."

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Benjamin Lauzier (00:02:29): Thank you so much, so good to be here. Thanks for having me. Lenny Rachitsky (00:02:32): It's absolutely my pleasure....

Accepts praise without shrinking from it or turning it into a performance.

Carry memory
Lenny Rachitsky (00:07:40): Awesome. Okay, so let's come back to that, because that's a really important topic and it's something that every marketplace trends towards or thinks about is...

Returns to something said earlier, proving the conversation has memory.

Low-ego framing
Lenny Rachitsky (00:15:46): Yeah, a PM at Uber outdid you guys. Oh, no....

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Lenny Rachitsky (01:23:25): I love it. Ben, thank you so much for being here. Benjamin Lauzier (01:23:30): Thank you so much for having me, it's been a dream come true.

Accepts praise without shrinking from it or turning it into a performance.