Camille Ricketts

How Notion leveraged community to build a $10B business | Camille Ricketts (Notion, First Round Capital)

Source 0502022-12-1113,434 words

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Opening
Camille Ricketts (00:00:00): The way that you think about product market fit, you have to think about content market fit. So even though content feels like it's running adjacent to the actual product that you're putting out there, you still have to think about who is my audience? Who is the audience that I really want to have? Who is the audience that is going to be drawn to this most? Who are they? What is it that they really need in their lives? Even abstracting content from it at all....

The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.

Low-ego framing
Lenny (00:00:38): Welcome to Lenny's podcast. I'm Lenny and my goal here is to help you get better at the craft of building and growing...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Camille, welcome to the podcast. Camille Ricketts (00:04:29): Hello there. Thank you so much for having me. Lenny (00:04:32): Absolutely, my pleasure. You have such a fascinating background working...

Accepts praise without shrinking from it or turning it into a performance.

Ask with curiosity
Camille Ricketts (00:38:10): I actually think it's pretty analogous to when...

Turns a moment that could become critique into a question about the guest's thinking.

Low-ego framing
Lenny (00:07:59): Amazing. And I think they're worth ... I don't know. Last valuation was like $10 billion. So there's been quite the journey. Must have been quite the adventure being at...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Camille Ricketts (01:06:49): Thank you for that. You can find me on Twitter. I'm just @CamilleRicketts. Super straightforward. Still sticking with it. And...

Accepts praise without shrinking from it or turning it into a performance.