Dan Hockenmaier

Developing a growth model + marketplace growth strategy | Dan Hockenmaier (Faire, Thumbtack, Reforge)

Source 0702022-10-0913,914 words

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Opening
Dan Hockenmaier (00:00:00): One lesson I learned the hard way a bunch of times on this is that if you think about running a marketplace, you're basically like a gardener. You have to have a very light touch. If you're building a SaaS business, you're a construction worker, you're building the product and the features and selling it, and it's this very linear thing. For a marketplace, you're like messing with this ecosystem that you don't actually really understand how it works....

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Low-ego framing
Dan Hockenmaier (00:00:45): Welcome to Lenny's podcast. I'm Lenny and my goal here is to help you get better at the craft of building and growing...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
01:03:34): That's correct, yes. Lenny (01:03:36): Awesome. All right, Dan, thank you for being here. Dan Hockenmaier (01:03:38): Thank you so much for the time. Lenny (01:03:41): Thank you so...

Accepts praise without shrinking from it or turning it into a performance.

Return warmth
Dan Hockenmaier (00:27:02): I appreciate that. I mean I think there's a few folks in this community who've worked with a bunch of marketplace, and you start...

Matches the guest's warmth and keeps the social temperature generous.

Ask with curiosity
Dan Hockenmaier (00:17:04): I think one tactical piece of advice, I think the best way to start this is to...

Turns a moment that could become critique into a question about the guest's thinking.

Low-ego framing
ellicano, she led the pricing recommendations team at Airbnb. It was a team of, I don't know, probably a hundred people that were just dedicated to pricing, figuring out what prices to recommend to hosts, how...

Uses we/us, uncertainty, or learner framing instead of performing authority.