Elena Verna 30

Elena Verna (00:00:00): Growth is a fairly new field. You have a lot of renowned interest in growth hacks, like what is the sure things to get growth. In the age of social media everybody and anybody tries to share their tips and tricks. Oftentimes things that are completely out of context or they are very specific to one example and actually do not apply as a pattern. Lenny Rachitsky (00:00:21): We're going to start with growth tactics that never work....

The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.

Lenny Rachitsky (00:00:21): We're going to start with growth tactics that never work. If you see these items on your roadmap, you should probably...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Lenny Rachitsky (00:01:28): Elena Verna (00:05:23): Thank you for having me. And my north star metric is insights per minute. That's what I try to use whenever I have any live...

Accepts praise without shrinking from it or turning it into a performance.

Lenny Rachitsky (00:23:57): And I was just going to say,...

Matches the guest's warmth and keeps the social temperature generous.

of what you described here, like hiring your first sales person. And I guess how do you think about your first head of growth versus salesperson? Is there anything advice there is? Like for B2B SaaS, you probably...

Turns a moment that could become critique into a question about the guest's thinking.

Elena Verna (01:30:25): Yeah, it's really one, progress over perfection. I...

Returns to something said earlier, proving the conversation has memory.