Emily Kramer

How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

Source 0932022-09-1115,250 words

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Opening

Emily Kramer (00:00:00): Forget the product marketing content partner, demand and growth, forget all of it, and just think of marketing as you need a fuel and you need an engine. And goal is like all the things that you're creating. I mean this should be obvious, but it's the content, it's the word, it's the design in some regard. All the things that you're making, all the things that are going to add value. An engine is how you get it out to the right people....

The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.

Low-ego framing

title: "How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)" date: "2022-09-11" type: "podcast" guest: "Emily Kramer"...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly

Lenny (01:10:44): Amazing. Emily, thank you for being here. Emily Kramer (01:10:46): Thanks for having me. This was really fun and I'm looking forward to...

Accepts praise without shrinking from it or turning it into a performance.

Ask with curiosity

Emily Kramer (00:14:58): Yeah, I mean, it's kind of simple. You can just ask what are your top...

Turns a moment that could become critique into a question about the guest's thinking.

Low-ego framing

the onboarding experience is Jennifer the PM. But the copywriter for that is, I don't know, I'm sure who think of exactly who the person was, is Devin on marketing. So we broke it down that's simply so you...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Ending

Emily Kramer (01:10:08): Yeah, I am on Twitter and LinkedIn just Emily Kramer, my name, pretty simple. You can find links to the courses that I run, to the newsletter, to our job board, to talking to me about angel investing as a marketer on our website mkt1.co. And that should set you off in the right direction. And we have lots of things going on to help marketers build out their teams and help founders build out their marketing teams....

The ending makes gratitude concrete, which turns warmth into checkable behavior.