Opening
Lenny Rachitsky (00:00:00): There's this term everyone's hearing about, AEO. Ethan Smith (00:00:02): Answer Engine Optimization is how do I show up in LLMs as an answer? Lenny Rachitsky (00:00:06): It feels like such a big deal to win at AEO. Ethan Smith (00:00:09): In order to win something like what's the best website builder? At Google, they would win if their blue link showed up first....
The segment is an original transcript moment first. The interpretation should stay attached to what the language actually does.
Low-ego framing
There's this term everyone's hearing about, AEO. Ethan Smith (00:00:02): Answer Engine Optimization is how do I show up in LLMs as an answer? Lenny Rachitsky (00:00:06): It feels like such a...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
Lenny Rachitsky (00:15:35): This all just makes sense. Going back to the three...
Accepts praise without shrinking from it or turning it into a performance.
Low-ego framing
Lenny Rachitsky (00:07:28): It's interesting because recently, I don't know if I told you this, but I was looking at my referral traffic. And I found that ChatGPT is driving more traffic to my...
Uses we/us, uncertainty, or learner framing instead of performing authority.
Accept praise cleanly
*Ethan Smith (01:11:21): Yep. Lenny Rachitsky (01:11:21): Amazing. Ethan, thank you so much for sharing so much with us and for being here. Ethan Smith (01:11:27): Absolutely. It's good to be here....
Accepts praise without shrinking from it or turning it into a performance.
Ending
Smith (01:10:43): And when people comment, it boosts the engagement within LinkedIn and then I get mass distribution. So the more people and thoughtful comments, so not this is great, but a long, thoughtful comment that stimulates conversation. So if people comment on my posts, then I'm just going to blow up on LinkedIn and I might be as big as you someday. Lenny Rachitsky (01:11:01): I love how tactical his ask is. It's something Bryan Johnson I noticed is really good at on Twitter, the longevity guy....
The ending reorients from guest intimacy to listener usefulness.