Gia Laudi

Customer-led growth | Georgiana Laudi (Forget The Funnel)

Source 1112022-09-2912,140 words

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Source moments

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Opening
Georgiana Laudi (00:00:00): The problem with funnels and pirate metrics and the favorites that I love to pick on are MQLs and SQLs is that nobody knows what those mean. It puts every customer in the same sort of buckets. It assumes that all customers and all products are the same. It puts businesses, or they, I should say, puts businesses at the center of the business versus putting customers at the center. Right? It's about the values of the business, not the value to the customer that's being measured....

The opener names the listener's problem first, then makes the guest useful to that problem.

Low-ego framing
Lenny (00:01:04): Welcome to Lenny's Podcast. I'm Lenny, and my goal here is to help you get better at the craft of building and growing...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Now. This is going to be dealt with ASAP." Lenny (01:05:29): Amazing. Gia, thank you for making time. For this final question, where can folks find you online? How do they pre-order your book? How can...

Accepts praise without shrinking from it or turning it into a performance.

Ask with curiosity
Georgiana Laudi (00:27:01): They're sort of one in the same. So because we learned from SparkToro's ideal...

Turns a moment that could become critique into a question about the guest's thinking.

Accept praise cleanly
ASAP." Lenny (01:05:29): Amazing. Gia, thank you for making time. For this final question, where can folks find you online? How do they pre-order your book? How can...

Accepts praise without shrinking from it or turning it into a performance.

Name the work
For this final question, where can folks find you online? How do they pre-order your book? How can they learn more? And then also, just how can listeners be useful to you? Georgiana Laudi (01:05:39):...

Names a concrete strength, artifact, or contribution instead of offering generic praise.