Hila Qu

The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab)

Source 1242023-04-0215,865 words

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Opening
Hila Qu (00:00:01): ... [inaudible 00:00:01]. Always say is actually fundamentally DLG, data led growth. So when you give away your free product, what you want to get in exchange are two things. One is a broader reach because free product spread itself is lower barrier to entry. Two, you want to understand you usage behavior of those free users, which features do they use and which features kind of correlates with a higher conversion rate, retention rate, all of that....

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Low-ego framing
two things. One is a broader reach because free product spread itself is lower barrier to entry. Two, you want to understand you usage behavior of those free users, which features do they use and...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Hila Qu (00:03:29): Thank you Lenny for having me. I'm so excited. Lenny (00:03:32): I'm excited as well. I don't know if you know this, but...

Accepts praise without shrinking from it or turning it into a performance.

Name the work
Hila Qu (00:54:39): And then the PQL/PQA part, the other more-complicated path, I would say that's something...

Names a concrete strength, artifact, or contribution instead of offering generic praise.

Low-ego framing
Lenny (00:03:32): I'm excited as well. I don't know if you know this, but you have the very unique distinction of having two posts in my top 25 most read post of all...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Lenny (01:32:08): Two final questions. Where can folks...

Accepts praise without shrinking from it or turning it into a performance.