Judd Antin

The UX research reckoning is here | Judd Antin (Airbnb, Meta)

Source 1632024-01-0413,720 words

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Opening
Judd Antin (00:00:00): User-centered performance refers to customer obsession or user-centered practice that is symbolic rather than focused on learning. It's hugely common, I would argue. It's work we do to signal to each other how customer obsessed we are, not because we want to make a different decision. If your listeners are like, "I don't do that." I'm like, "Think about it for a second. This is extremely common....

The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.

Low-ego framing
rather than focused on learning. It's hugely common, I would argue. It's work we do to signal to each other how customer obsessed we are, not because we want to make a different decision. If your...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Judd Antin (00:44:49): That's beautiful. Lenny (00:44:50): Thank you for these tropes, by the way. This was fun. I didn't know you were going to do that. So that's a fun, little...

Accepts praise without shrinking from it or turning it into a performance.

Name the work
communities. And let me just read one of your takeaways at the top of your post to give people a sense of what it was about. You wrote, "The user research discipline over the last 15 years is dying.

Names a concrete strength, artifact, or contribution instead of offering generic praise.

Return warmth
Judd Antin (01:08:49): I appreciate you, Lenny. Thanks for having me on. Lenny (01:08:51): I appreciate you, Judd. Well, with that, we've reached...

Matches the guest's warmth and keeps the social temperature generous.

Ask with curiosity
Judd Antin (00:10:31): Yeah. The questions turn out to...

Turns a moment that could become critique into a question about the guest's thinking.