Julian Shapiro (00:00:00): Why do good ideas arrive after the bad ideas are empty? It's because when you've gone through a bunch of bad ideas, your brain, your mind starts reflexively identifying what elements are causing the badness. Then it becomes way better at avoiding those bad elements and you become way better at pattern matching the novel ideas with way greater intuition. Most creators are resisting their bad ideas....
The segment is an original transcript moment first. The interpretation should stay attached to what the language actually does.