Laura Modi

How to build a cult-like brand | Laura Modi (Bobbie)

Source 1852023-04-1311,085 words

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Source moments

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Opening
Laura Modi (00:00:00): So our head of growth, who... I mean, this girl is just fabulous. She was watching our inventory levels very carefully and also watching how quickly we were growing. And I'll never forget that moment. I can visualize it, sitting in a meeting, and she pulls up her screen. She goes, "Here's the dilemma. We are depleting inventory far quicker than our ability to replenish and the customers keep coming." You sit there and your first reaction is "This is great. We're growing....

The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.

Low-ego framing
watching our inventory levels very carefully and also watching how quickly we were growing. And I'll never forget that moment. I can visualize it, sitting in a meeting, and she pulls up her screen.

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Lenny (00:34:44): You're so kind. Laura Modi (00:34:44): You're so good. Lenny (00:34:45): Thank you, Laura. Laura Modi (00:34:46): Oh, my...

Accepts praise without shrinking from it or turning it into a performance.

Return warmth
Lenny (00:25:50): Okay, I appreciate that. We're going to get a deal. Laura Modi (00:25:53): Oh, my God, I'm so excited for you. Lenny (00:25:54):...

Matches the guest's warmth and keeps the social temperature generous.

Low-ego framing
case Airbnb hosts. Is there something maybe you learned from that experience, I don't know, working at a software, company about how to think about the supply as the product and how that maybe informs, I...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Laura Modi (01:00:29): Amazing. Lenny (01:00:30): Laura, this is amazing. Thank you so much for being here. Laura Modi (01:00:33): It's such a pleasure, Lenny. This is so fun. Lenny (01:00:35):...

Accepts praise without shrinking from it or turning it into a performance.