Naomi Ionita

How to price your product | Naomi Ionita (Menlo Ventures)

Source 2252023-01-1210,734 words

Use this source for the original language, context, and comparison across the transcript set. The excerpts below keep the conversation readable before any interpretation.

Source moments

Read the transcript before the interpretation.

These excerpts keep the original conversation visible. Read the quote first; any interpretation should stay attached to what the language actually does.

Opening
Naomi Ionita (00:00:00): Do not set it and forget it. I see companies do this, where they labor over designs and features. And they build this perfect product that's delightful to use. And then pricing's sort of plucked out of thin air, and then they don't revisit it. This was Evernote. It was many, many years before we went back and overhauled the pricing. So, think about your pricing just like you do your roadmap. Every 6 to 12 months, there's probably something meaningful that you're launching for users....

The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.

Low-ego framing
I'd then they don't revisit it. This was Evernote. It was many, many years before we went back and overhauled the pricing. So, think about your pricing just like you do your roadmap. Every 6 to 12...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Naomi Ionita (00:03:45): Thank you. Lenny (00:03:46): Did you know that you're one of the very few VCs that I've ever had on this podcast, and so...

Accepts praise without shrinking from it or turning it into a performance.

Ask with curiosity
Naomi Ionita (00:11:45): Yeah, I don't think those are mutually exclusive. So, this isn't to say that I...

Turns a moment that could become critique into a question about the guest's thinking.

Low-ego framing
Lenny (00:06:22): One thing you mentioned is Evernote. I don't know how much you can talk about this, but they just got sold, right? Someone bought Evernote. And if I think back to...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Lenny (00:52:33): Amazing. Naomi, thank you so much for being here. Naomi Ionita (00:52:35): My pleasure. I look forward to talking to more folks who are...

Accepts praise without shrinking from it or turning it into a performance.