Nikita Bier

How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

Source 2312024-08-2515,805 words

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Opening

Nikita Bier (00:00:00): ... Honored to be on a product management podcast for a person who doesn't believe product management is real. Lenny Rachitsky (00:00:07): We're already getting into the hot takes. You launched tbh, went viral, you end up selling it to Facebook. What was the insight that helped you come up with this is a big idea that we should try?...

The opener starts with biography before advice. That order makes the guest legible as a person before the listener extracts tactics.

Low-ego framing

Lenny Rachitsky (00:00:07): We're already getting into the hot takes. You launched tbh, went viral, you end up selling it to Facebook. What was the...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly

Lenny Rachitsky (01:37:49): I do, man. I love your tweets. Nikita, thank you so much for doing this and for being here. Nikita Bier (01:37:54): Yeah, thanks a lot. Lenny Rachitsky...

Accepts praise without shrinking from it or turning it into a performance.

Low-ego framing

we went there, when we arrived, we joined the youth team, which was about, I don't know, 150 people just for this one division of Facebook. It was my first job effectively that I've ever had. Nikita...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly

Twitter. Lenny Rachitsky (01:37:49): I do, man. I love your tweets. Nikita, thank you so much for doing this and for being here. Nikita Bier (01:37:54): Yeah, thanks a lot. Lenny Rachitsky...

Accepts praise without shrinking from it or turning it into a performance.

Ending

Nikita Bier (01:37:15): It's been a pleasure. Thanks for having me. We covered a lot and there's plenty more. I hope to come back after the next viral hit. Lenny Rachitsky (01:37:26): Oh man. So I was going to ask you, is there anything you're working on now or stages, what can you share? [inaudible 01:37:33]. Stay tuned. Nikita Bier (01:37:26): Stay tuned. Lenny Rachitsky (01:37:34): Here we go. Amazing. I always ask people how can listeners be useful to you?...

The ending stays curious after the formal conversation is almost done.