Oji Udezue

Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform, Twitter, Calendly, Atlassian)

Source 2372023-09-1413,186 words

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Opening
Oji Udezue (00:00:00): Products who try to be viral just for what I call synthetic virality that fail. Because in the end, if you're synthetically viral and people get to the product and it sucks, that's it. Slack wasn't even viral, there was no synthetic virality. Slack couldn't even connect to organizations for the longest time. You could be working on the third floor, and someone using Slack on the fourth floor and you would have no clue, there's no way to share it with them....

The opener names the listener's problem first, then makes the guest useful to that problem.

Low-ego framing
I'd have no clue, there's no way to share it with them. But what happens when you went to lunch? People are like, "We got Slack and this is amazing." And people on the third floor are like, "Holy shit,...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Oji Udezue (00:03:12): Thank you, Lenny. It's a pleasure to be here. Lenny (00:03:14): It's my pleasure. You've been a PM and a product leader in...

Accepts praise without shrinking from it or turning it into a performance.

Carry memory
Lenny (00:27:15): Coming back to something you mentioned earlier about just how much pain it needs to be for people to care or how much pain it needs to solve versus the status quo,...

Returns to something said earlier, proving the conversation has memory.

Low-ego framing
Oji Udezue (00:08:03): High frequency everyone workflows tend to be...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Oji Udezue (01:15:41): All right. Thank you, Lenny. It...

Accepts praise without shrinking from it or turning it into a performance.