Ray Cao

Inside TikTok: Culture, strategy, monetization, and more | Ray Cao (Global Head of Monetization Product Strategy and Operations)

Source 2512024-03-0713,099 words

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Opening
Lenny (00:00:00): We rarely get a peek into what it's like to work at TikTok. What are some core principles or values or just how TikTok operates? Ray Cao (00:00:07): The number one thing is context, no control. That's the reason why we're always encouraging people to see themselves as a business owner. Lenny (00:00:14): You give them all the information they need and then let them just do things without specific instructions....

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Accept praise cleanly
Ray Cao (00:05:00): Thank you Lenny for having me. It's a pleasure. Lenny (00:05:02): It's my pleasure. I am really excited to have you here...

Accepts praise without shrinking from it or turning it into a performance.

Return warmth
(00:40:18): I love these stories. I love stories of things not working out, so I appreciate you sharing these things. When someone doesn't work out at TikTok and they have a bad time and they get let go or...

Matches the guest's warmth and keeps the social temperature generous.

Low-ego framing
Ray Cao (00:25:28): Yeah, I think a couple of things....

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
Lenny (01:11:39): Amazing. Ray, again, thank you so much for being here. I feel like people don't have a ton of insight into the way TikTok operates, and I appreciate...

Accepts praise without shrinking from it or turning it into a performance.

Return warmth
Ray Cao (01:11:47): No, it's a pleasure, Lenny. Thank you very much for having me....

Matches the guest's warmth and keeps the social temperature generous.