Zoelle Egner

Lessons from Airtable’s unconventional growth strategy | Zoelle Egner

Source 3012023-01-2915,694 words

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Opening
Zoelle Egner (00:00:00): There is sometimes a recommendation or an instinct just like, "Ship things super, super quickly and get them out there." And I'm not saying don't move fast. Obviously you need to move fast in the early days, but make sure someone rereads your email so that it sounds good. Invest in having a decent photo or a decent illustration. If you have sample content, this is actually a big one, sample content for your productivity app as an example....

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Low-ego framing
small stuff, but it tells that person, like, "The people who worked on this were thinking about me as a customer, they built it with me in mind, and that means that it is more likely that this is...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
person for advice on what Airtable did right and wrong over the years. And so thank you for being that person and also I'm really excited to have you on this podcast and to learn from you. Zoelle Egner...

Accepts praise without shrinking from it or turning it into a performance.

Low-ego framing
"I have to say it again." it's worth it. Lenny (00:15:22): This reminds me, I don't know where I saw this, it's just in my head right now, that the CEO and founder's job, their actual title is repeater in...

Uses we/us, uncertainty, or learner framing instead of performing authority.

Accept praise cleanly
* (01:13:19): ... get blockparty.com. Lenny (01:13:19): You didn't. Zoelle, thank you. Very good. Zoelle Egner (01:13:23): Thank you. Lenny (01:13:28): Thank you so much for listening. If you...

Accepts praise without shrinking from it or turning it into a performance.

Ending
Lenny (01:12:35): I'm going to add a couple more things, which you mentioned to me offline, that you're hiring at Block Party. Zoelle Egner (01:12:39): Yes. Lenny (01:12:39): You're hiring growth people, PMs, engineers, and then you're also advising on the side with marketing customer success. Anything else you want to add, there? Zoelle Egner (01:12:48): Yeah, absolutely. Love advising early stage companies....

The ending reorients from guest intimacy to listener usefulness.